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Transforming Big Data into Meaningful Insights: Introducing Quantitative Ethnography

Scientia, a science communication publication, recently published Transforming Big Data into Meaningful Insights: Introducing Quantitative Ethnography by David Williamson Shaffer.

In the information age, humans produce data at an extraordinary rate, offering social scientists an opportunity to study our behaviour in a manner unprecedented in human history. In his new book Quantitative Ethnography, learning scientist Professor David Williamson Shaffer at the University of Wisconsin-Madison describes a novel theory and set of techniques for merging quantitative and qualitative analyses to discover meaningful patterns in big data.